Business Plan Template for General Contractors

As a general contractor, having a solid business plan is essential to success. It’s a roadmap that outlines your goals and strategies for achieving them. A well-crafted business plan can help you secure funding, attract clients, and guide your business decisions.

Here is a business plan template for general contractors to get you started:

Executive Summary:

This section should provide an overview of your business and its goals. It should briefly describe your company, services, target market, and financial projections. Keep it concise and to the point.


Describe the services your business offers. This should include a list of the construction services you specialize in, such as new home construction, remodeling, or commercial construction.

Market Analysis:

This section should analyze your target market, identifying its needs and preferences. It should also analyze your competition and identify its strengths and weaknesses.

Marketing and Sales Strategy:

Here you should outline how you plan to market and sell your services. This should include a description of your target customer, how you plan to reach them, and your pricing strategy.

Organization and Management:

Describe your company’s organizational structure and the management team. This should include the roles and responsibilities of each team member.

Financial Projections:

Provide a detailed financial projection that includes your company’s income, expenses, and cash flow. This should include projected revenue and profits for the next five years, as well as any funding requirements.


Include any additional documentation that supports your business plan, such as resumes of key personnel, marketing materials, or legal documents.

When creating your business plan, it’s important to keep in mind the needs of your target audience. Consider what potential investors or lenders would be interested in knowing about your business and make sure you address those points in your plan.

In addition to a traditional business plan, it’s also a good idea to have a marketing plan. This plan should outline specific tactics you will use to reach your target market, such as social media or email marketing.

Remember, your business plan is a living document that should be updated regularly to reflect changes in the market, your business goals, and your financial situation. By following this template and updating your plan regularly, you can set your general contracting business up for success.